GSI Auto Group

GSI Auto Group came to us for a head-to-toe revamp of their branding collateral including website, brand kit and integrated e-commerce functionality for their online store with over 140,000 auto parts in available inventory. To enhance the momentum of their flagship brick and mortar, we integrated married connections from their distributor so that all customers (local or international) can now make seamless transactions from the e-commerce platform.

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For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.